Superior Farms - 5G Consulting

Consumer Understanding Drives Organic Growth & New Products

The What

Superior Farms was seeking a business re-stage focused on understanding consumers.

Who are the most profitable consumer target segments?
How best to expand awareness and grow the domestic American lamb market?
What new products should be developed?

The How

To help Superior Farms better understand the domestic market opportunity, we worked together with Superior Farms utilizing our proprietary AccessPoint Insights approach to create a unique understanding of the next generation of meal preparers.

THE WOW

Targeted Consumer Segments

Select high-value consumer segments were targeted, delivering both new brands and new products.

New Positioning

Focused positioning on pasture-raised and convenience, plus local sustainability.

Growth

Business growth accelerated by +35%

1 2 3

+35%

business growth

2700

new doors of distribution

trajectory over 18 months

additional gross margin