Halsa - 5G Consulting

Relaunching An Innovation in Oatmilk Yogurt

The What

Hälsa’s innovative – 100% clean, organic, only five ingredient – was one of the first oat-based yogurts to enter the market. Despite a strong product attributes, the brand struggled with sales as key customers did not understand the value proposition. The company was seeking to relaunch the business – STAT.

The How

Using the 5G Process, a consumer based strategic go to market plan and a selling story were created and the business was relaunched. The first focused sought out key regions where consumer sentiment matched brand position. In addition assessed and changed broker management, drove sales KPI’s and led logistics from forecast process to shipment managment.

THE WOW

Launches

Regional launch of 7 new items, gaining over 1,000 doors of distribution in six months

growth

Became the leading growth brand in non-dairy yogurt, contributing 25% of the growth in the category

Expansion

Expanded from a regional presence to national distribution

1 2 3

new items launched

1,000

new doors of distribution in six months

25%

category growth